So you took everyone’s advice and created a website for your small business. It took you hours, but all the links work and it looked pretty good to you. The problem is, it doesn’t seem like anyone is visiting it. The clicking statistics are really low, and you haven’t noticed an increase in virtual sales. You’re starting to wonder if internet marketing isn’t some overrated trend being sold by website developers.
Well, we have good news and bad news. The good news is, you did right taking a foray into website design. A well designed website can do wonders for your credibility with consumers and can expose you to a wider range of potential customers. The bad news is, building a website is only part of a successful internet marketing campaign. Here are a few other things you could to to maximize your website traffic:
1. Make sure your web design is professional.
You might think your site looks great, but if you’re a novice or used a template, this could read unprofessional to the trained consumer. Get someone with experience designing websites to take a look at yours and test out the links. They might be able to give you style feedback or point out flaws you overlooked. For example, one of the biggest problems with websites is loading time. If your website takes more than four seconds to load, there is a good chance people are giving up and clicking on another link.
2. Add blogging and social media campaigns to your web repertoire.
Adding a blog to supplement the advertising and straight product sales on your website could increase your web traffic by up to 55%! If you have interesting blog content, people are more likely to linger on your site and do some poking around after they’ve finished reading. It’s also extremely important to get active on sites like Instagram, Facebook, and Twitter. Creating pages on these social media sites that link to your own website can help pull in more views and get you more exposure.
3. Consider hiring SEO services.
If you’re reading all this and feel a little intimidated, SEO services might be just the kick start you need to get your website in gear. SEO services, also known as Search Engine Optimization services, use a combination of intentional blogging and social media strategies to help get your website higher up on Google’s search results. Since most people don’t scroll past the first page of these results, this is an incredibly valuable tool to help promote your business virtually.
We hope these tips prove helpful to you as you attempt to gain ground in the internet marketing arena. And please, if we’ve forgotten anything, chime in below!