It wasn’t too long ago that computers were used for data entry and very basic communication. In fact it’s barely been two decades since the main use of computers available to the public was very little more than an entertaining step up from a typewriter. And yet now we are completely immersed in the age of technology, being connected everywhere you go, information at your fingertips. And in that short time the Internet has grown from email and some simple websites, to an endless resource of links to follow like rabbit trails. So if your business is trying to drum up a larger customer base by going digital, how do you stand out in that sea of sites?
How do I increase my website’s visibility?
There is a lot that goes into creating strong branding awareness on the web to increase visibility for your company. It is said that it takes as little as 50 milliseconds, a mere five-hundredths of a second, for people browsing the Internet to create an idea about your website. In fact 48% of people stated that the design, structure and layout of a website is the main factor in deciding how credible a business is. The perfect website needs to grab the eye, but in a clean, easy-to-navigate way. Something too gaudy or flashy or chintzy causes the user to immediately discredit the business that constructed it, and any products or services right along with it. Good visibility also relies on more that just the perfectly sculpted website. Search engine optimization services, or SEO services, help the users who are browsing online to find your business faster and more efficiently.
Strengthening your Internet presence… across devices
While SEO companies help you find the right words and tools to draw in potential customers, there is still more to think about in broadening your audience. Computers are now so much more than they used to be, but so are many other electronics. Phones are not just little boxes mounted on the wall or sitting on a table anymore. It is approximated that 50% of cell phone users not only talk on their phones, but they also use them as their main connection to the Internet. We are connected anywhere these days, and phones are a good way to stay connected on every platform. Of the companies designing websites for mobile devices, 62% saw an increase in sales, similar to the 64% which designed their websites for tablets alone.
There’s no getting around it. The Internet is where businesses boom. And SEO marketing only enhances that boom!