Getting people to your website is hard enough. Search engine optimization (SEO) research shows that 75% of Internet users never scroll past the first page of search results, and that 70% of the links search users click on are organic. In other words, if you want people to go to your website, you need to rank as one of Google’s top 10 search results.
Unfortunately, that’s just the beginning. Research shows that you need to have great web design if you want people to even stay on your site after they’ve gotten there. Here’s what you should know.
The Longer It Takes Your Site to Load, the More People Will Leave.
The longer your site takes to load, the more people will leave, believe it or not. Research shows that two out of five people will abandon a web page if it takes more than three seconds to load. Just three seconds. The longer it takes, the worse it gets. Once it takes four seconds to load, the bounce rate spikes to 100%, and if it takes eight seconds to load, the bounce rate jumps to 150%.
Your Site Needs to Get to the Point.
It’s been found that your site needs to tell customers what they need to do in three seconds at most. Any longer, and your site will suffer. People have a specific goal in mind. They’re not there to just check things out and see what’s up. They want to do something, and they want to take care of it as quickly as possible.
Your Site Speaks For Your Brand.
Oftentimes, many people will first encounter a brand online. That means that your company’s website is going to make many, many first impressions. Think about how you feel about that. Do you think your website will make a good first impression? It better, because almost half (46%) of people believe web design is the best criterion to determine a company’s credibility.
It’s not enough to climb Google’s search rankings. Your site needs to be as fast as it is useful, and as useful as it is fast, which is why you need to invest in the help of professional website designers.
If you have any questions about the importance of web development, feel free to share in the comments.