Your website is the face your company shows the world. It will either entice them to either buy from you or flee in horror. Most likely it will be something in between those things but still, you need a website that both attracts visitors and keeps them coming back. Most people find sites through search engines. Nearly 83% of all internet users do. Search engines are the number one way people find sites that are content driven. This is very much true for retail stores where at least 39% of online customers found the site through a search engine.
It is therefore really important to get a web design company that understand your business model and can build you an appropriate site to get new business. Here are some steps you can take.
- Decide what you want from your website. What do you offer your customers or clients? Are you a store selling online or a lawyer looking for new clients? Do you want to make money with pay per click? If you really know what you want to get from your web design, you will be in a much better position to pick the right firm and to end up with a finished product you like. Drill down on this with the web designer to see what you can achieve in comparison to what you want to see happen.
- Reputation. Find out what other customers say about the web design firm. Did they meet deadlines? Did they work with their customers? Did they work with the customer’s IT department and not create something only they could modify. Check the web for their other sites and make sure all the site they did are not out of business now.
- Ask a lot of questions. Make this a learning opportunity for you as well as a purchase. This is a very rapidly changing area. One social media pops up, then another to take its place. Ask what their experience is creating a mobile website. Ask for help with social media. As them for a list of social media channels. Web design is not a static but a fluid thing. Your site will need updating and the like for a long (hopefully) time. You should know how to measure its success or failure and the company you talk to needs to be willing to communicate and answer your questions.
- Content is still king. People get distracted by the bells and whistles on a website but content is really what will keep people coming back. That is your responsibility. You cannot expect your web design firm to do that for you. If you are not asking the right questions about your industry, clients or customers, that is something separate from your web page. A web page is just an expression of who you are as a company.
A great web design team will keep you in the loop with everything and answer your questions. Your should be able to work with them to come up with something that invites your customer base in and asks them to stay awhile.