Is your website doing the best job it can for you? Does it reach the most potential clients and then engage them? Do you know how best to market yourself to other businesses online?
These days, social media is used in 84% of B2B marketing, in one form or another. But when your potential clients are moving around the web, you only have 10 seconds to make an impression. Just 10 seconds to tell consumers and clients what they?re going to get out of your website and your company. After that, and often before, they?ll have clicked away. How are you going to not only get that audience, but keep them? That?s what PR companies are for.
The biggest challenge faced by a B2B ad agency, regarding creating new leads, is not generating leads, but generating high-quality leads. That?s why 71% of B2B marketers use B2B marketing content to generate new leads. In 2011, up to $1.1 trillion in sales were influenced by websites and b2b marketing. You need your website to work for you as effectively as it possibly can, and PR companies make sure that happens.
A PR firm can help you find the right branding company, and, of huge importance, the right website designer or web design company. When hiring a web designer, 68% of B2B businesses focus on the landing page of their website, using it to generate new sales leads for conversion in the future. You want a great landing page as well as site, because if users have a bad experience with your site, 88% are less likely to return. And when judging a business? credibility, 48% of people said that a website?s design was the number one factor they took into account.
PR companies help you run your business, brick and mortar and online, seamlessly. Integrating company branding with your website, and making sure both are flawlessly run. You know how to run your business, PR companies know how to market it for you; let them.